Contest Rules and Regulations

CONTEST DESCRIPTION

1. The "Benjamin Moore" contest commences 11:59 a.m. (ET) Monday, May 3, 2010 and concludes 11:59 a.m. (ET) Monday, June 7, 2010 (the "Contest Period"). The contest is brought to you by Citytv, a division of Rogers Communication (Rogers Communication and all its divisions are collectively referred to as "Rogers") and Benjamin Moore. (Rogers and Benjamin Moore are collectively referred to as the "Contest Sponsors"). Check back at this site for next month"s "Benjamin Moore" monthly contest rules and prizing.

ELIGIBILITY

2. The contest is open to all legal residents of Canada that are eighteen (18) years of age or older of the first day of the Contest Period, excluding all residents of the province of Quebec.

3. Notwithstanding the above, the contest is not open to individuals associated with the contest, including the employees, agents or representatives of the Contest Sponsors (including their respective divisions, subsidiaries, affiliates and advertising or promotional agencies) and suppliers providing prizes or other materials or services in connection with this contest (collectively, the "Excluded Individuals"). This contest is also not open to the immediate family members of the Excluded Individuals, and all other persons with whom the Excluded Individuals reside.

HOW TO ENTER

4. To enter for a chance to win, click on the "Benjamin Moore" contest link on the Citytv Website (www.citytv.com), follow the instructions and complete the online entry form by submitting your Rogers username and password. If you do not have a Rogers username and password, sign up for one by filling out the online entry form with your first name, last name, email address, daytime telephone number (including area code), and date of birth. Entries will not be eligible if sent by any method not specified above or if received outside of the Contest Period.

5. No purchase is required to enter. Only one entry per Rogers username and password will be accepted during the Contest Period. Limit of one prize per household. Multiple entries of any kind by the same person will be disqualified, unless multiple entries are expressly permitted in paragraph 4.

PRIZE

6. There is one (1) Grand Prize to be won with an approximate retail value up to $44.98Cdn. The Grand Prize consists of one (1) Personal Colour Viewer and one (1) Personal Colour Palette.

DRAW

7. Within five (5) business days of the end of the Contest Period, one (1) entrant will be randomly selected from all eligible entries as the potential monthly Grand Prize winner.

8. In order to be declared a winner by the contest judges, a potential winner must be in compliance with these contest rules and, in particular, the following:

8.1 A Rogers employee must be able to reach the potential winner by telephone within three (3) business days of the date on which the potential winner"s entry was selected.

8.2 The potential winner must correctly answer, unaided and within a set timeframe, a mathematical skill testing question administered by a Rogers employee by telephone.

8.3 The potential winner must complete, sign and return a standard form declaration and release prepared by Rogers within ten (10) business days from the date on which the form is sent to the potential winner.

9. If a potential or declared winner is not in compliance with the contest rules, the contest judges reserve the right to disqualify such entrant from the contest and randomly select further entrants from the remaining eligible entries until a winner is finally declared.

10. Each declared winner consents to the Contest Sponsors" use of his/her name, city of residence, photograph, voice, statement and image for any publicity or programming purposes, in all media, without remuneration, throughout the world in perpetuity.

11. Entrants will not be individually contacted, except for selected entrants or declared winners, who will be contacted by telephone.

GENERAL

12. The decisions of the Contest Sponsors are final, and entrants agree to abide by all of the instructions and decisions of Rogers. In the event of any dispute regarding the interpretation of these contest rules or any decision rendered by the Contest Sponsors, the decision or interpretation of the Contest Sponsors shall prevail.

13. All entries become the sole property of, and are subject to verification by, Rogers. Any entry that is illegible, incomplete, altered, or contains false information, is invalid.

14. Any attempt to tamper with the entry process, interfere with these contest rules, deliberately damage any website or undermine the administration, security or legitimate operation of the contest, in the Contest Sponsor"s sole discretion (collectively referred to as "Prohibited Acts"), is a violation of criminal and civil laws, and the Contest Sponsors reserve the right to seek damages and/or other relief from all persons responsible for such acts to the fullest extent permitted by law, which may include banning or disqualifying entrants from this and future Rogers contests. For further clarity, Prohibited Acts include, without limitation:

(i) Multiple users for one Rogers Account - a Rogers username and password shall only be used by the "Authorized Account Holder" of the email address associated with the username and password and by no other person. In the event of a dispute as to who submitted an entry, the entry will be declared made by the "Authorized Account Holder" of the email address submitted at the time of entry. "Authorized Account Holder" is defined as the individual to whom an email address is assigned by the organization that is responsible for the domain.

(ii) One user with multiple Rogers Accounts - each user is permitted to have only one authorized Rogers account with one username and password.

(iii) Use of automated equipment - the use of any automated equipment to participate in this contest is prohibited.

(iv) Playing multiple instances of any game or interactive element " users are not permitted to play multiple instances of any game or interactive element at the same time in order to manipulate any point accumulation.

15. The Contest Sponsors assume no responsibility for: entries lost, stolen, delayed, damaged or misdirected, or for the failure, interruption, technical malfunction or delay of any email or other communication to be received, for any reason; any incorrect or inaccurate information, whether caused by contest website users or by an equipment or programming associated with or utilized in the contest of by any technical or human error which may occur in the processing of entries in the contest; problems with the function of any website or website feature howsoever caused; the malfunction of, or damage caused to, any telephone network or lines, computer equipment, data or software, online systems, servers or access providers; any functionality lost due to not having cookies enabled; traffic congestion on the Internet; the security or privacy of information transmitted via computer networks; or for breaches of privacy due to interference by third party computer "hackers".

16. Rogers reserves the right, in its sole discretion, to substitute any component of a prize for its cash value or a prize of approximately the same retail value. Prizes are non-transferable, must be accepted as awarded by Rogers and cannot be exchanged by a declared winner for cash or other substitutes.

17. Rogers reserves the right, at its sole discretion and without prior notice, to amend, cancel, close, suspend or reinstate this contest at any time and for any reason whatsoever.

18. By entering the contest, each entrant agrees to abide by these contest rules, which are subject to change without notice to contest entrants individually, and each entrant releases the Contest Sponsors, their respective parents, affiliates, subsidiaries, directors, officers, employees, representatives, agents and advertising and promotional agencies, from any damage, loss or liability suffered as a result of or arising from the entrant"s participation in contest or the use of any prize.

19. The contest is void where prohibited by law and is subject to all applicable federal, provincial and municipal laws and regulations.

20. The contest and the contest rules shall be exclusively governed by and construed in accordance with the laws of the province of Ontario. Any dispute shall be adjudicated in the courts sitting in Toronto, Ontario.